Over 175 pieces of media coverage with an ROI of 52,787%
Based in London’s Mayfair, 77 Diamonds is a new breed of jeweller specialising in engagement rings and diamond jewellery. The brand tasked Jaywing PR to devise and implement a PR campaign to generate widespread awareness of the 77 Diamonds brand and generate exposure for Diamonds in the Sky - a virtual online universe created by Epiphany as part of its SEO strategy.
- Raise awareness of Epiphany’s creative content
- Create a buzz and personality around the brand
- Increase the number of social media fans, followers and shares
- Put 77 Diamonds firmly on the map
After reviewing a number of options, we devised the idea of a world first – sending a diamond worth £12,000 into space on the understanding that whoever finds it gets to keep it!
We managed the diamond’s big lift-off under great secrecy before adding that necessary PR sparkle to ensure the world’s media would not miss a second as the drama unfolded.
return on investment
increase in organic search traffic
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