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Over 175 pieces of media coverage with an ROI of 52,787%

Then

Based in London’s Mayfair, 77 Diamonds is a new breed of jeweller specialising in engagement rings and diamond jewellery. The brand tasked Jaywing PR to devise and implement a  PR campaign to generate widespread awareness of the 77 Diamonds brand and generate exposure for Diamonds in the Sky - a virtual online universe created by Epiphany as part of its SEO strategy.

Goals

  • Raise awareness of Epiphany’s creative content
  • Create a buzz and personality around the brand
  • Increase the number of social media fans, followers and shares
  • Put 77 Diamonds firmly on the map

Now

After reviewing a number of options, we devised the idea of a world first – sending a diamond worth £12,000 into space on the understanding that whoever finds it gets to keep it!

We managed the diamond’s big lift-off under great secrecy before adding that necessary PR sparkle to ensure the world’s media would not miss a second as the drama unfolded.

Results

52,787%

return on investment

446%

increase in organic search traffic

40,000+

social shares

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