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Making ASK Italian the go to brand and local restaurant for sourdough pizza

Then

ASK Italian, a leading Italian restaurant chain, appointed Jaywing PR to promote its new spring menu and sourdough pizzas, while drumming up support for its new Manchester store. Jaywing was tasked with devising and implementing a fun and engaging campaign to support the chain's in-house marketing efforts. 

Goals

  • Launch the new spring menu with an emphasis on the new sourdough bases
  • Create a buzz around the opening of the new Manchester flagship restaurant

Now

As ASK Italian was the first restaurant chain in the UK to introduce sourdough pizza bases we leveraged this in a campaign to show consumers that it really is ‘all about the base’.

We launched a national pizza flaring competition by asking people to share their flaring attempts on social channels. To raise the profile of the competition we visited some key locations and challenged passers-by to show us their flaring skills.

 

 

Results

18

pieces of coverage

video

regional coverage

Key journalists

secured as panel judges

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